In recent times, we’ve seen the rise of “mummy bloggers.” In fact, some digital commentators argue that this category of bloggers, digital creators and influencers are the best kinds of people to showcase or market your product as a result of their trustworthy and relatable nature. A popular YouTube influencer jokingly noted that if you wanted a spike in viewership or subscribers, have a kid or two!
On the flip side, there’s also been a lot of bashing of such bloggers particularly in relation to the fine line of exposing their kids, oversharing, profiting off them for brand campaigns and generally putting them out there. It’s for this reason that some people are quick to denounce the title of mummy blogger. Others, however, feel that they are so much more than just a mum, and refuse to let a limiting tag define them or what they like to blog about.
In this Mumfessions feature, Tola Adeoti, who was born and raised in Nigeria but moved to the United States 20 years ago, proudly accepts her '‘mummy blogger” title. Mum to two beautiful girls — Simi who is 6 and Temi who is 2 — she describes her blog for mums as “your girlfriend having a good ole chat with you.”